Walsall Council is launching a road safety campaign which reminds young drivers of the potentially catastrophic consequences of inappropriate driving behaviour.
'For My Girlfriend' is a Black Country campaign which aims to bring home the terrible consequences for drivers and passengers when things go wrong.
The campaign will encourage young drivers to take responsibility for their passengers and as well as encouraging passengers to speak out if they find themselves in a situation in a car in which they feel uncomfortable.
Councillor Lee Jeavons, Portfolio Holder for Regeneration said:
“As a parent of children in the age group this campaign is aimed at, I’m really on board with this message and hope it will help give young people pause for thought.”
On Valentine’s Day, road safety officers will put on display 179 red roses at local colleges. Each red rose will represent a young person aged 17 to 24 who has been killed or seriously injured in the West Midlands in the last 12 months (latest available figures).
It is hoped that the visual impact of the display of roses will capture the attention of students and encourage discussion about driver behaviour and coping strategies for passengers when they don’t feel comfortable in a vehicle. During lunch, the roses will be distributed to the students, with each rose bearing a label giving information about the campaign.