With a back catalogue of acts that includes Slade, Led Zeppelin and Black Sabbath, plans are in hand for Walsall Town Hall to once again "feel the noize" as a live music venue, thanks to new investment and a major event.
Acoustic panels have been installed at the historic building and it will host the first major live music event since the seventies, Walsall Music Festival, on Saturday 1 December, featuring headline act Reverend and the Makers.
Walsall Council's leisure services and town centre management team are working with Breeze Experiential Marketing Ltd to encourage internationally acclaimed musicians back to the town hall as well as use it as a launch pad for up and coming local talent.
The sound quality at the town hall has put acts off appearing there but the £10,000 investment in the new acoustic panels will make a world of difference.
Councillor Anthony Harris, Walsall Council Coalition portfolio holder for leisure and culture, said: "In its musical heyday Walsall had the likes of Slade, the Moody Blues, Jeff Lynne and ELO playing at the town hall.
"But in later years the poor acoustics have put acts off, we know this.
"By installing acoustic panels at the town hall we have improved the sound quality and started to put Walsall back on the musical map as a viable venue for gigs and concerts.
"As well as attracting well-known acts we will be supporting new, local talent. This isn't just a boost for music, it is a boost for the town as a whole as it will get people talking about Walsall and attract more visitors which will in turn boost the local economy."
Councillor Harris added that local excitement was building for Walsall Music Festival.
"This is a fantastic event for over 18s, and 16-year-olds accompanied by an adult, and is featuring leading Walsall musicians and entertainment through the day with an evening party. Walsall will be buzzing day and night and this is the shape of things to come."
The free daytime party will run in the Wharf area from 12.30pm to 5pm and the evening party is at Walsall town Hall from 6.30pm to midnight.
Reverend and the Makers are headlining the evening party with performances from Pint Shot Riot, Two N Eights, Gary Nock, Khaliq and State of Things.
Tickets cost £16 and are available from the town hall box office on 0845 111 2900 or www.walsallmusicfestival.co.uk