West Midlands visitor economy strategy
<p>From April 2003 onwards, Regional Development Agencies (RDAs) became responsible for the strategic development of tourism in their areas. As part of this process, Advantage West Midlands (AWM) has developed a <br><WEM ELNK0001>visitor economy strategy for the West Midlands (external link)</WEM>, as a framework for partnership to drive growth in the sector across the region. </p>
<p>The strategy feeds into the <br><WEM ELNK0002>West Midlands Regional Economic Strategy (external link)</WEM>, which is the framework for the regions's economic development up until 2010. </p>
Vision for West Midlands visitor economy<br>for 2010 and beyond
<p>The West Midlands will be recognised for its continuing growth, and for the excellence of a number of sophisticated, world-class urban and authentic rural destinations for business and leisure visitors, which showcase the region's creativity and its heritage, celebrate its diversity, and set new standards for quality and sustainability.</p>

<p class='small'>This page was last updated on 05 March 2008</p>